Discussion on the current situation and developmen

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Discussion on the current situation and development of digital printing in the Chinese market (IV)

discussion on the future development of China's digital printing industry

Digital short print has attracted much attention because of its broader development space and has become a bright spot in the printing industry. Next, the future development direction of China's digital printing industry is analyzed and discussed from many angles. Influencing factors and development trends

there are many factors that affect the future development of digital printing, including the degree of economic development, the improvement of color management in technology, interconnected transmission, and market uncertainties. Some insiders summed up the main determinants and proportion of the promotion degree and progress of digital printing technology: the determinants account for 60% of the improvement of economic conditions; short version color movable parts are printed by digital printing machine; 29% of sales are strengthened; 29% of service, transportation and mailing capacity are expanded; 24%

discuss the development of digital printing from the technical level

although digital printing technology has unique advantages, However, there is still a long way to go for the development and application of digital printing machines in China. In terms of supporting technology, the development of digital printing cannot be separated from data transmission. In this process, a series of problems need to be improved, such as the networking of transmission, the digitization of the entire layout of printed matter, the digitization of analog negatives, and the high-speed calculation time. This puts forward higher requirements for the interconnected application of the whole society and the demand for multiple experiments (random sampling of production lines)

from the perspective of longer-term technology development trend, if digital printing is operated as an independent system, it cannot play its due role. Once combined with network technology, the situation will be very different -- it will build a global on-demand production and service system that is not restricted by time and distance, and provide printed matter, publications, packaging, cards On demand services for products such as trademarks. The current online publishing and printing can be regarded as the forerunner of the combination of digital printing and online technology: the author first publishes various works on the Internet in electronic documents for graphic booksellers or readers to read, and those deemed to be of publishing value are directly downloaded from the Internet after consultation between the publisher and the author. The combination of digital printing and networking technology in the future will far exceed this early operation mode. This is the true charm of digital printing. From the perspective of market application, the development of digital printing in China

from the perspective of the application of digital printing, high-speed linear reciprocating friction and wear testing machine (vibration friction and wear testing machine) system printing practitioners are bound by ideas and have doubts about digital printing, a new printing form, while ordinary users have formed a deep-rooted impression of printing for a long time, believing that printing can only do large quantities of business, Ignoring the development of printing technology has already made on-demand printing a reality. In addition, the number of domestic digital printing enterprises is small, and most of them are small. Many digital printing operators say that expensive equipment has made them feel great pressure. If there is insufficient living resources, they are "working for equipment manufacturers" almost throughout the depreciation period. Insufficient living resources means that it is difficult to make profits, which not only hits the existing operators, but also easily makes many successors lose confidence. Investors are unable to invest too much money in publicity, resulting in digital printing can not be familiar with and accepted by everyone in a short period of time, and the research and development of technology is even less. The variable data printing technology of digital printing and the resulting advantages of providing personalized services are mainly familiar to professionals such as advertising and printing. The general public knows little about it, which greatly restricts its market application

when it comes to the market application of digital printing, we have to talk about the relationship between digital printing and traditional offset printing. Through comparison, people can have a deeper understanding of digital printing. There are different voices in the printing industry about the relationship between the two. A. Laurie Mashan, the marketing manager of B Dick offset press, said that the offset printing market may realize the transformation to digital printing in the near future. The printing and Packaging Institute of Huicong Industry Research Institute believes that this view is slightly radical. As a media said, "people still feel light through the eyes and form images through the brain, while color, color, tone, contrast, brightness, halftone, color scale and so on are still the standards to measure the quality of printing". Computers cannot replace the human brain to complete all work. Although digital printing is changing the printing world with flexibility and speed, the concept of printing has not changed at all, and offset printing still accounts for more than 80% of the printing market. Gary cabero, the boss of Abra Cadabra company in New Jersey, believes that digital printing has threatened offset printing. He said that anyway, people are increasingly demanding short edition printing, and digital printing is the leader in the field of short edition on demand. Nishimura quoted the research results of Hamada company to support kafuro's view. Sea load weight accuracy: ± 1% Iraq frank, director of nedberg marketing department, believes that offset printing and digital printing are complementary. He said, "digital printing is the best choice if the number of live parts is less than 1000, but if the number of pieces is more than 3000, offset printing begins to show its advantages. 3000 pieces is a threshold for digital printing." The research data of Hamada company also shows that within the range of 500-20000 printing activities, the large offset press with 12000-15000 sheets per hour has no advantage, while long edition printing only accounts for 13% of all color printing activities, and may be even less in the future

this project mainly focuses on recycling plastic surface from the community to illustrate the market complementarity between digital printing and traditional offset printing. The most prominent advantage of short edition printing is convenience and quickness. Of course, the cost is higher than that of long edition printing. The specific cost cannot be simply measured, which mainly depends on the printing volume. The cost of digital printing is fixed. No matter how much is printed, the single sheet cost remains the same, but the unit cost of long edition printing decreases with the increase of printing sheets due to the existence of edition fees. For example, it costs 1200 yuan to make a plate, only one copy is printed, and the total plate making fee is 1200 yuan per copy, while the plate making fee is shared when printing 10, 100, 1000 copies, and the cost of a single copy is naturally reduced. The larger the volume, the cheaper, so it is not easy to calculate the specific cost. According to the experience of digital printing operators, if the printing sheet is more than 1000, more than 90% of customers will choose long edition printing, because its cost will be much lower than that of short edition. Of course, it does not rule out that some customers choose short edition printing because of time. After all, it takes time to produce films, proofs and sign samples. Since 2004, digital printing in Beijing, Shanghai and other cities has developed rapidly. At present, it is generally recognized that the unit price of digital printing and offset printing tends to be the same when the printing sheet is about 500. If the time factor is considered, offset printing has no advantage. The diagram of their complementarity is as follows:

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